Get More Clients and Become a Recognized Expert Using the Power of Publicity
Hear career coach, Lisa Lewis, share her The Media Darling Method success story
Getting consistent, high-profile press coverage can be one of the most useful techniques for growing your business. Not only will it help drive lots of qualified traffic to your website, but more importantly it helps you to stand out in a crowded market by enhancing your reputation and status as an expert in your field.
After all, one of the most challenging parts of marketing is earning the trust of your ideal clients and establishing your credibility.
Just think about how much more your clients would trust you if you told them you were featured in Prevention Magazine or Fast Company, and how much more you could earn with that added credibility.
I’m sure you’ve seen other small business owners getting marquee press mentions and wondered how do they do it? You know, those experts in your industry who are mentioned in The New York Times, constantly guest blogging for the Huffington Post, and have a slew of shiny logos in the “As Seen On” section of their website.
What’s their trick to getting in the spotlight over and over again, and how do they keep the rest of their business afloat at the same time?
It’s not magic — and if you can put aside your doubts for a second, I will show you why working with the media is actually within your reach right now — regardless of whether you’re just starting out or have been at this for years!
With a little bit of systematic effort in a few key areas, not only can you get featured in the press on a regular basis, you can actually create new opportunities and income streams by becoming a recognized expert.
Imagine how you would feel if you woke up, turned on your phone, and saw the following:
You might think that only experts with huge teams and tons of money can get this type of media attention. But I want to share how you can get similar press coverage. Even better, you can do it without spending a cent on hiring a PR person or agency,
How do I know? Because I did it myself — and the results above ones I’ve generated for my business.
Use The Power of Press To Grow Your Business
In the first 12 months after launching my coaching business, I went from zero media presence to being featured in major publications including New York Magazine, Fast Company, Forbes, Shape, Cosmopolitan, Glamour, Mashable, The Huffington Post and many more. Today 90% of my email subscribers and clients come through the PR and press I get. Clients tell me they read my advice in an article and because it’s like a taste of working with me, they instantly reach out.
I’ve methodically built my public profile and using my system, I’ve turned press visibility into a lead engine that funnels new clients my way, drives email sign-ups, increases traffic to my website, and solidifies my expert status in the eyes of the outside world.
Increasing my media presence has created new opportunities and more income streams for me, like:
Most importantly, establishing yourself as an expert helps make you more attractive and accessible to your ideal clients (and larger numbers of them!). By getting featured in the media you:
Because I’ve seen the power of media to transform my own business, I’m peeling back the curtain and teaching the methods I use to build my platform, brand, and visibility using only free tools.
Get Media Attention Using Only Free Tools
Since day one, I’ve grown my business solo. I wasn’t born with rich parents or insider connections to the media, either. I was able to get results with…
Instead, I developed a repeatable system that any business owner can use to get massive media coverage, all by using a free tool called Help A Reporter Out (HARO for short).
When you sign up for HARO, you get three emails every weekday. Each one has a HUGE list of requests (called “queries”) from reporters and bloggers looking for experts just like you who can share their advice.
If you spot a request that fits your expertise, you simply email the reporter. Then you may be quoted in an article or be interviewed. You can also get on TV, podcasts, and the radio. Although getting featured in the media sounds simple, my readers run into a lot of different problems — from actually landing interviews to figuring out how to leverage exposure into concrete business results.
First, I hear all the time that sorting through the three emails and hundreds of requests in each HARO email is a daunting task in itself. Plenty of my readers get overwhelmed. Many have no idea how to determine “good” HARO queries from ones that aren’t worth their time — so they just give up.
Even if you do manage to get over the overwhelm and start responding to reporter requests, there are other challenges. Journalists receive hundreds – if not, thousands – of HARO responses each day, so getting your advice featured can be harder (a LOT harder) than it seems at first.
“How can I stand out from the deluge of pitches reporters get every day?”
“How can I leverage the visibility I get to attract clients and other opportunities?”
After hearing these questions enough times from other business owners, I decided it was time to share my methods so that others could learn how to promote themselves and finally get their name and services out there.
You don’t need fancy funnels or a big advertising budget to get featured in the press, you just need someone who understands you and your business to show you ropes.
Introducing The Media Darling Method
This self-paced course teaches you my entire approach for PR and press promotion — every last checklist, concept, and strategy — so you can use that visibility to get more clients and become a recognized expert.
What You'll Learn
You’ll learn the in’s and out’s of using visibility to authentically and ethically market your business — without resorting to sleazy promotional tactics, specifically:
You’ll also get access to all of the resources in my private archive, which I use on a daily basis, like…
Imagine how much time it would save you to have an entire visibility strategy laid out for you. Not to mention templates PROVEN to get marquee (and repeat) media coverage for me and others.
You might be wondering why I’m giving you this no-holds-barred, behind-the-scenes access to my media tips and tactics. Good question! It’s because I believe the world needs what you have to offer. Now more than ever we need powerful, caring voices like yours sharing knowledgeable advice about how to live happier, healthier, more productive lives.
I feel strongly that every business owner has knowledge worth spreading, which is why I’m dedicated to helping you get your work out there.
Of course you do have other options if you want to learn how to get featured in the press (and the clients and prestige that comes with them). You could hire a publicist, which often will cost $5,000 or more per month. Even hiring an assistant to help you with marketing will likely cost you hundreds of dollars a month. Then you still have to spend time managing them.
Or you could invest in The Media Darling Method one time and to learn how to get huge media wins all by yourself, for the long haul.
If you’re ready to see your name on places like USA Today, TIME, Prevention, WebMD, Real Simple, and more…
If you want to grow your reputation, your business, and your platform…
Join The Media Darling Method Now
It’s up to you, but think about it. If increasing your public profile helps you get even ONE new client, after just a few sessions you’d probably make back 5-6x times what you spend on this program.
Not to mention all the frustration and stress you’ll save by learning the short-cuts and insider knowledge I’ve discovered through years of testing what works. You won’t have to spend hours, days, or months going down the internet rabbit hole trying to figure this “visibility” stuff out on your own. Your time (and sanity) as a business owner is your most valuable asset, so be careful what you choose to do with it.
Besides, don’t you owe it to yourself to feel secure owning the expertise you worked YEARS to build and KNOW you have in your heart? I don’t have to tell you that “everything you need is already inside you”. You know that! Plus you probably have multiple degrees and certifications to PROVE you know your stuff. It’s time to stop playing small. Let me help you bring out that confidence by arming you with tools and strategies to help you shine brighter and step into your expertise.
This is a self-paced online course intentionally designed to fit into your schedule. Each module contains short videos that you can binge watch or squeeze in throughout your busy day. The system will track you progress, and if you need to pause in the middle of a training, you can always come back to it later and pick back up where you started. Easy peasy.
What’s inside? Glad you asked! Here’s an overview:
- The specific criteria I use to pick the best, highest-quality HARO requests — so you can optimize your effort and get press coverage that you’ll be proud to share.
- Tricks for managing your time and frameworks for making decisions that will help you navigate the flood of HARO requests that come out everyday.
- The warning signs and hidden opportunities no one talks about, but are critical for making the most of your time and avoiding potential problem scenarios.
- The art and science of crafting the perfect HARO response.
- Writing subject lines that stand out from the rest.
- Designing sound bites that attract your ideal clients and position you as an expert.
- The common mistakes people make when responding to HARO queries, and what you can do to avoid being marked as spam or landing on a reporters “do not contact list.”
In MODULE 3: Succeeding at interviews, you’ll discover…
- How to prepare for your interviews so you feel confident and calm before getting on the phone and ensure you’re not caught off guard (I feel you fellow introverts!)
- Scripts for scheduling calls and following-up that will make reporters love working with you, trust your expertise, and come back to you over and over for quotes — so you can eventually stop fighting for attention on HARO and simply focus on inbound requests.
- The intangibles of relationship-building that can mean the difference between a one-off interview and a long-term, mutually beneficial relationship with journalists and other media contacts.
- How to find your press mentions (hint: reporters usually don’t tell you that you’ve been featured so it takes detective work! I’ll give you my stealthy tricks).
- An action plan for promoting your press features on social media and building your platform as a recognized expert.
- All of the ways you can to leverage your growing media presence — beyond your website homepage — to build your brand online.
- My method for re-purposing press coverage to engage with my email list and make blogging easier (yay more content with less work!)
- The strategies I use over and over to get in front of industry influencers and colleagues — putting your networking efforts on overdrive.
Plus worksheets, weekly action steps, and other bonuses!
No worries! Because this is an online course, you can go at the pace that’s right for you. You can download all the videos, audio recordings, and PDFs which means you get lifetime access to the material so you can always go back and reference it in the future. Of course I do encourage you to carve out consistent time to go through the training and apply what you learn, so that you see progress.
YES! No matter where you’re at in your business journey, you can start getting press. As long as potential clients and reporters have a way to contact you, you’re good!
I suggest putting aside ~1 hour a week while you’re actively going through the program. That accounts for time watching the trainings and implementing the action steps. If you fall behind or life gets crazy, that’s okay because (1) you can always pause, come back, and pick back up where you started and (2) you get access to the recordings and calls forever. However in my experience, I find that the most successful students are ones who carve out the time and make getting press a priority when they sign up for the course.
The Media Darling Method comes with a money-back guarantee for 30 days. If within the first month you decide it’s not what you need, simply send me an email showing me you signed up for HARO and did your best to complete the action steps from the course. I’ll give you a full refund, and you can even keep the course material and bonuses as my way of thanking you for giving the program a shot.
Why do I ask for proof that you completed the initial steps of the program? Because nothing works unless YOU do! I’m confident that if you’re the right for this program and actually work the steps I give you, then you will get featured in the media quickly.
The FTC requires that I disclose typical customer results. Quite honestly, though, the truth is that studies show up to 90% of people quit online courses. All that goes to say is…like anything worthwhile, this course does take work . Before you sign up, stop and consider how much time and effort you’re willing to put in. If you follow the steps in the training and are consistent, you can see results.
Self-promotion is not a dirty word.
If you want to be successful, it’s not enough to throw up a website and wait for calls to rush in. It’s not enough to create packages, then expect clients to come breaking down your doors. It simply won’t happen.
You have to take charge of your brand. You have to be proactive and put yourself out there online. You have to become known in order to attract the best clients and opportunities to you. You have think big picture, then put systems in place to make those dreams a reality.
So it’s time to decide: Are you going to keep playing small and looking at others’ success wondering “what if”?
OR are you ready to take your public profile and brand to the next level? It’s time to give yourself permission to embrace your expertise.
So, if you’re ready to grow your reputation and your business….